Secret Recipe Business Plan - 10949 Words

ABDM 5234 Entrepreneurship Skills KOLEJ TUNKU ABDUL RAHMAN ABDM 5234 ENTREPRENEURSHIP SKILLS No. Student Name Registration Number 1 Chan Chi Yee 08WBA12624 2 Lian Ye Chen 08WBA12418 3 Lim Swee Ling 08WBA10687 4 Ng Kim Toh 08WBA11482 5 Tee Yang Wei 08WBA12303 Academic Year: 2009/10 Course/Year: Advanced Diploma in Business Studies (Accounting)/ 2AAC Tutorial Class: Group 7 Lecturer: MR. LIM CHIN HOCK Tutor: MR. JAMES TEO Date of Submission: 10 AUGUST 2009 COPYRIGHT 2009 ALL RIGHTS RESERVED WWW.ALVINCHAN.NET CHAN CHI YEE, LIAN YE CHEN, LIM SWEE LING, NG KIM TOH, TEE YANG WEI ABDM 5234 Entrepreneurship Skills Contents Page Executive Summary 1 Company Description 2 Franchisor Description 2 -3 Objectives and†¦show more content†¦A large variety of cakes and fusion of foods are served under the brand name of Secret Recipe. The company has registered double digit growth for the past 5 years. In a period of seven years, Secret Recipe has expanded by over 100 cafes throughout the region. Defying the statistics of an economic crisis, Secret Recipe continues to register annual growth of 30% for the past three years, while profits saw a 300% increase in year 2002. Secret Recipe has won numerous awards across the region for its authentic food recipes and fine quality cakes including: †¢ â€Å"Best Cheesecake Award† †¢ â€Å"Most Original Chocolate Award† †¢ â€Å"Best Lamb Stew Award† †¢ â€Å"Malaysia’s Best Local Restaurant Chain† †¢ â€Å"Indonesian’s Best Restaurant Award† 2 COPYRIGHT 2009 ALL RIGHTS RESERVED WWW.ALVINCHAN.NET CHAN CHI YEE, LIAN YE CHEN, LIM SWEE LING, NG KIM TOH, TEE YANG WEI ABDM 5234 Entrepreneurship Skills †¢ †¢ â€Å"Singapore’s Excellent Food Award† â€Å"Best Brand Food Beverage Cafà © – The Brand Laureate Asia Pacific† †¢ â€Å"Best Restaurant Award – Philippines Talter† †¢ â€Å"Best Casual Dining Restaurant of the Year – Hospitality Asia Platinum Awards† Secret Recipe offers customers a warm and friendly ambience in a trend setting environment. In line with Secret Recipe’s lifestyle cafà © concept, the cafe features the theme of fresh and simplicity chic interior. The interior also presents an interlude of vibrant splashes of dramatic coloursShow MoreRelatedSecret Recipe10283 Words   |  42 Pagesmarketing plan for Secret recipe. Marketing plan included information and background about Secret recipe, the process of strategy marketing, consisted of a target markets and a marketing mix. It’s also included time-related details such as expected costs and revenues for the strategy. . In this report, there were 6 main sections or parts. The first part was introduction and situation analysis, provided some background about Secret recipe and contained an appropriate analysis of Secret Recipe includingRead MoreSecret Recipe10299 Words   |  42 Pagesmarketing plan for Secret recipe. Marketing plan included information and background about Secret recipe, the process of strategy marketing, consisted of a target markets and a marketing mix. 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